SEO is a way of getting your website or page to show up higher in the search results for certain keywords or phrases. It involves incorporating keywords into your content, creating quality link building campaigns and more. It also involves ensuring that your site is mobile-friendly and regularly updating your content so that it continues to get top rankings in the search engine.

Search engine optimization is a complex process that requires patience and tenacity to achieve success. It’s important to understand that the goal is not to get results instantly, but to rank on the first page of search engines for your targeted keywords over time.

The first step is to learn what search engines do and how they work. Google and other search engines use a complicated system to crawl the web, putting each web page in an index (think of the index as a giant library). After collecting information about each page, the engine uses algorithms to analyze the pages in the index and determine what order they should appear in when users perform a query on those pages.

In addition to analyzing the data in the index, search engines look at how people interact with results. Whether they click on a link, share it with a friend, or follow a company on Twitter, these interactions indicate what the users’ needs are and help Google and other search engines surface the most relevant results for that particular query. Read more

Metadata – The title and description metadata that you provide to Google for your page is responsible for the text that appears as your site’s headline in a browser window, the first thing that users see when they open your page and what will be displayed as a “snippet” in search engine results. Providing good, well-thought out titles and descriptions for your pages is essential to getting high rankings on search results.

URL & Slug – The slug of your webpage is important for search engine optimization, as it will often be used as the first part of your site’s URL. Make sure that your slug contains the keyword or phrase you are targeting for that page.

Image Optimization – Optimizing your images for keywords sends relevancy signals to search engines, which can improve the rank of your page. Using alt text is especially useful, as it helps search engine robots to “see” the images on your pages and detect their relevance to the keywords you are targeting. It is also a good idea to compress images for smaller file sizes, as larger images can slow down the load speed of your page.

External Links – A good, high-quality link from a trustworthy website will be seen as a positive vote of confidence by search engines. It can also help you rank in a more relevant section of search results, as the websites that link to you are likely to be relevant to your target audience and have a strong authority in their field.