If Google can’t index your pages, you won’t be able to rank in Google search at all. Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools. Internal links are links from one page on the same domain to another. The easiest way to find content worth updating is to install our free WordPress SEO plugin and run a content audit. This will tell you which articles to update to get more traffic. A “business citation” or “business listing” is a web-based reference to a local business’ “NAP” on a localized platform (Yelp, Acxiom, YP, Infogroup, Localeze, etc.). Understanding the different ways you can influence crawling and indexing will help you avoid the common pitfalls that can prevent your important pages from getting found.

SEO is about determining what works for your site in your industry based on your unique landscape. If something feels off – like buying or selling links – it will probably burn you and torpedo your chances in search. Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit. Black hat SEO refers to the practices that are totally against Google’s terms of service. Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future. Voice search has grown in popularity and will likely continue to do so. It shouldn’t be your #1 SEO priority, but it does make sense to start optimizing for voice search.

Learn more about how marketers use search engine optimization to rank higher and increase traffic. Devote some time each month to updating old blog posts with new and up-to-date information to continue ranking in SERPs. You can also use this time to add any SEO best-practices that weren’t initially addressed, like missing image alt text.

#2: Promote Organic Content Via PPC Ads

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If you have limited access to paid tools, this is where Search Console can be useful. You can assess the keywords your page is ranking for and dedicate time to improving results for under-performing keywords. Implementing keyword SEO will help your site rank above your competitors. By aligning your SEO strategy with the user’s search intent at each stage of the marketing funnel, you are able to deliver the right content to the right audience at the right time.

What are the types of SEO in digital marketing?

You’ll also submit your website URLs to Google so they can show up in the SERPs. While it may seem enticing to create content that is centered around high-traffic keywords, that strategy may not help you meet your business goals. An SEO report is an overview of the SEO efforts you’ve enacted over a specific period of time. It essentially shows how successful you’ve been, as well as any areas that need improvement. Having a consolidated report also helps you present the data to relevant stakeholders to display why your SEO activities are important, and how they drive growth for your business.